Written by Tomi Wednesday, 25 February 2009 19:23
Blog Entry
SoftBank Corp. just announced their new FREE iPhone campaign, starting from Feb.27, 2009. Customers pay zero yen for new subscription contracts for the iPhone 8GB model. (also needs to be 2-year plan.) iPhone sales were stagnating in Japan. According to research firms, Softbank sold about 200,000 phones in Japan in the first 2 months, but since then demand has been falling.
Softbank does not disclose their iPhone handset subscriptions (you can imagine why), but my research suggests that it is unlikely the phone sales have reached 400,000.
A survey conducted by MCF (Mobile Contents Forum) suggests that approximately 2.2% handsets of Softbank are iPhones. Softbank has 16,061,000 subscribers according to TCA as of Dec. 2008, which would mean approximately 350,000 iPhones could be possibly sold.
One of the big challenges Softbank and Apple has is that the Japanese users already have access to some the most advanced technologies and mobile content like, live TV-viewing and IC-wallet integrated phones.
Hopefully this new campaign of Softbank will help iPhone sales grow.
| < Prev | Next > |
|---|